The first Romanian online mall, FashionUp was awarded twice “The Best Romanian Fashion Ecommerce” at GPEC. FashionUp stands out as a company that offers its clients high-quality products, from top brands at the lowest prices among its competitors. On a daily basis, consumers are offered the opportunity to select their favourite products from the newest collections of their favourite top brands. FashionUp has been constantly evolving alongside their target audience, without losing sight of the fashion trends. The Acquisitions Department plays the most important role among all departments, focusing on strengthening current partnerships, as well as attracting new ones. Their effort led to FashionUp becoming one consumers` favourite shopping destination, with 600 brands and a variety of 65.000 products. FashionUp strives to constantly expand its portfolio and improving its promotional offers. 2017 was the year of diversifying its business model by introducing a new type of promotional campaigns, i.e. Flash Sales and a new category, i.e. eOutlet, where all products have the same price. For 2018 FashionUp is looking for a 40% revenue increase, by introducing two important categories: Home & Deco and Beauty Products (perfumes and cosmetics), as well as improving its products’ range in the existing categories, with a special focus on Children and Sportswear.