Apptus has been at the cutting edge of high-performance computing, search and navigation technologies, recommendation engines and online behavioural analytics since its launch in 2000. Today, its ground-breaking, AI-powered eCommerce Optimisation software – Apptus eSales –is redefining online merchandising and enabling some of the world’s leading retailers to dramatically improve sales performance, reduce cost, and drive organisational efficiency. A single, unified solution for intelligent product exposure, Apptus eSales draws on big data, AI and machine learning to constantly tune exposure strategies aligned to wider conversion, revenue and profit driven goals. It transforms previously reactive, manual and rule-based merchandising – enabling automated, predictive merchandising that works with even the biggest product ranges to display the right products in the right context at the right time. With a rapidly growing client base across the Nordics, United Kingdom, Germany and the US, Apptus is headquartered in Lund, Sweden with offices in London and Münich.