Snehdeep Aggarwal is founder and Chairman of Bhartiya Group, a diversified, global lifestyle corporation headquartered in New Delhi, India. The company is comprised of various operating units in the fashion and real estate development industries. Raised in northwestern India, in Amritsar, Snehdeep attended Punjab University, where he holds a Masters degree in Economics. After college, he started out sourcing and selling carpets from the trunk of his car. Bhartiya’s businesses include leather and textile outerwear manufacturing, accessories and leather goods manufacturing, apparel sourcing, and city development. Bhartiya operates offices in New Delhi, Chennai, Bangalore, Dhaka, Hangzhou and Milan. The Company was founded in 1987, and became publically listed on the National Stock Exchange and Bombay Stock Exchange in 1994. Bhartiya Group’s core DNA is design. The Company is guided by the principle that superior designed product is the key to consumer value and success. Under Snehdeep’s leadership, the company remains focused on delivering compelling, innovative products. According to Snehdeep, “Each of our business groups is passionate about their customers, and the products they create for them. We know that core of success comes through a relentless pursuit of innovation and better product, whether it’s a well cut jacket or a thoughtfully built home.” Snehdeep believes in a simple philosophy … that good design makes people happy. “Design thinking” is a tool, which creates better living, and makes people feel more fulfilled and happier. Driven by his vision and imagination to design a whole new way of life, in 2007 the Company embarked on the creation and development of Bhartiya City, “City of Joy”. Located in Bangalore, India, Bhartiya City is an urban city built around a vibrant city centre where 2,00,000 people will live, work or pass through every single day. He created a home brand called ‘Nikoo Homes’ to meet the aspiration of young Indians to lead a quality life by providing accessible luxury homes. Today Nikoo Homes are one of the fastest selling homes in the country. While the vision to create more cities is underway, Bhartiya is incubating to create social cities for the larger section of Indian population. In his spare time, he enjoys reading, browsing and meditation. He also likes meeting and discussing design with architects and designers. He is a foodie and loves to drive through small towns and villages in Europe.