Matteo Aliberti is the Immersive Experience Lead at Accenture Interactive. He works across many industries to deliver innovative solutions in the field of Extended Reality (XR). He has years of experience in the field of digital innovation, including Virtual Reality, Augmented Reality, Artificial Intelligence and AR Voice Assistants. He envisioned and delivered ground breaking Augmented Reality solutions to engage with customers for BMW, JEEP, Fiat and Nestle in innovative ways. Matteo has an MBA from Cranfield Business School and is also an Associate member of the Chartered Institute of Marketing with publications on leading media like the Financial Times and Forrester.