Massimo Botta is head of the Master of Advanced Studies in Interaction Design and co-head of the Interaction Design Lab at SUPSI, where he leads a research program on novel interface solutions in the area of AmI and applied research projects in the field of web and mobile services and applications, digital archives, graphical user interfaces, software design and domotic systems. He received a PhD in Industrial Design and Multimedia Communication from the Politecnico di Milano and he worked at Domus Academy Research Centre and at Philips Design, developing EU and R&D research projects on the integration between the technological development and the design of interactive products and services. He carries on a theoretical and research activity in the field of interaction design, the integration between the technological development and the design of new products, systems and services, user centered interfaces (GUI, TUI, PUI), interaction modalities and techniques, knowledge organisation and information visualisation. He has a wide knowledge in the field of visual communication, brand identity, coordinated image as well as a deeper understanding of industrial design and architecture. From 2010, he is a board member of the strategic research group on Intelligent Systems for the Communication and Information at SUPSI. From 2010, he is a board member of the Swiss Design Network on design research (SDN). He is also a peer reviewer of the Groups of Experts in Evaluation in the field of design for the ANVUR, the National Agency for the Evaluation of Universities and Research Institutes in Italy. He is the editor of the book “Multiple ways to design research. Research cases that reshape the design discipline” (2009), author of the book on computer-based systems “Design dell’informazione. Tassonomie per la progettazione di sistemi grafici auto-nomatici” (2006) and editor of the book on web design: “L’ambiente dell’apprendimento. Web design e processi cognitivi” (2006).